“Property staging? Sure, that’s what they do on Selling Sunset. But I only have a two-bedroom apartment in the city centre that I want to sell.”

This sentiment highlights a broader misconception that “property sells itself.”

Staging is surprisingly affordable and incredibly effective. When selling a property, many factors are beyond your control- interest rates and government policies, for instance. However, there are aspects you can manage, and staging is one of them.

By focusing on what you can control, such as the presentation of your property, you can significantly enhance its appeal and sale price. In our experience, the effort a vendor puts into preparing their property for sale is always well rewarded.

Many of the people we meet who want to sell their properties have beautiful homes with personality and character. With just a bit of guidance, they can stage their homes effectively.

Impactful Staging

Staging is especially impactful for vacant ex-rental properties that lack the personal touch of long-term occupants. In these cases, our advice is nearly always the same: clear out, paint throughout, and deep clean—in that order. Once this is done, the property is not only clean but also allows potential buyers to envision themselves living there.

Contrary to popular belief, buyers often struggle to imagine the potential of a property without help. Staging elevates a tired ex-rental into a stylish, comfortable home.

“Don’t do anything to a property; buyers like to put their own stamp on a home.” Another misconception. Buyers appreciate a well-presented home, even if it bears someone else’s touch, as long as it’s appealing. Make things easy for buyers—don’t leave everything to their imagination. Present a great product, and you’ll see happy purchasers and sellers reaping the rewards.

Key Benefits

• Maximise returns: Your property will sell for more, typically 4 to 5 times more than what you spend on staging.
• Faster, higher-priced sales: The property will generate more initial interest and sell for a higher price in a shorter timeframe.
• First impressions matter: Buyers can disregard your property immediately if they get a bad impression.
• Emotional appeal: Emotions play a big part when buying a property. Tap into this and make buyers fall in love with your property.
• More views, more bidders: Staged properties attract more viewers, and in our experience, more viewers mean more bidders.

Investing in property staging is a strategic move that can transform your home and maximise its selling potential, ensuring a quicker sale and higher returns. Don’t leave it to chance – stage your property and watch it shine.

To show you that we can truly walk the walk, here are some examples of recent projects we’re proud to share.

Thinking of listing your own property for sale and needing staging services? Or just want to chat with our agents? Get in touch today.